Our Founder

Rod Burreson

Rod Burreson, the company's founder and President, is a former athlete and body builder who has experienced a myriad of ailments and injuries resulting from these activities. Mr. Burreson became committed to finding and developing non-pharmaceutical solutions to improve his own quality of life. Not content with the current products and formulas on the market, Mr. Burreson, through education, research, and the collaboration of many of the finest professionals in their field, began to develop the highest quality formulas and comprehensive products that would meet his own specific health needs.

Recognizing the tremendous health benefits he experienced, Rod realized that many other people could benefit from these types of products as well. Armed with the antioxidant (PC-95) he imported from Europe, Rod subsequently formed Roex Inc. in 1994, a company dedicated to finding solutions for some of the many problems associated with aging and nutritional deficiency. Since introducing PC-95, Roex has steadily added products to its line. Today, thanks to you, our loyal customers, Roex is one of the fastest growing companies in the nutritional supplement industry.